StoreFinancial Launches MasterCard® Incentive Cards in the United Kingdom

June 12, 2009 – StoreFinancial announces the launch of a MasterCard® incentive and rewards card program in the United Kingdom. The cards are available in either fixed or varying denomination and are accepted everywhere MasterCard® is accepted.

“The feedback we have received indicates strong demand for incentive products that allow recipients to have more choice in rewards, so combining the flexibility of our branded gift card programs with an incentive product seems to be a logical progression in the UK incentives and rewards market,” said David Shewmaker, Managing Director of Europe at StoreFinancial.

Both employees and employers benefit from incentive cards because all employees and consumers are not motivated by the same incentives, making it time consuming and expensive for companies to create incentive programs using standard products. A StoreFinancial MasterCard® incentive card program provides a cost effective solution allowing companies to select one reward that provides the gift of choice to their employees and consumers. Rewards then become anything the employee or consumer chooses – shopping, dining, entertainment, travel, etc. – while still maintaining, and often enhancing, the connection to the company. Additionally, rewards and incentive cards are easy to redeem and accepted everywhere MasterCard® is accepted.

“The incentive options available to companies can be overwhelming and yet it is getting more difficult to motivate employees and consumers with traditional incentives. Our card simplifies the incentive program for companies, while enhancing the perceived value by the recipient,” said Shewmaker.

The flexibility of incentive cards allows recipients to significantly change their rewards by simply making different purchases. This flexibility is especially important in the current economic climate when rewards recipients have a strong desire to move away from more luxurious rewards item in favour of purchases that supplement normal living expenses. As the economic climate improves, the flexibility of incentive cards allows recipients to then adjust purchases back in favour of luxury items. These changes in the recipients’ redemption behaviour significantly enhance the perceived value of the reward and are accomplished without any effort on behalf of the company. 

For companies with large incentive programs, bespoke cards are available. Incentive cards can be printed with the company name and logo. Customizing the card extends the company’s brand awareness while further tying the brand with the award. A customized incentive card builds loyalty as the recipient is reminded of the company every time the card is used. Additionally, the corporate brand is extended beyond the office with a custom incentive card program.

About StoreFinancial

StoreFinancial is an industry leading provider of specialty prepaid card programs in the US, Europe, Canada and Puerto Rico, currently supporting over 500 card programs. StoreFinancial is uniquely positioned to offer full service card programs to clients and partners in multiple markets. StoreFinancial’s specialty prepaid solutions drive traffic, build loyalty, and increase awareness for clients in multiple industries. To learn more, visit www.storefinancial.com.